For this school project I had to choose a controversial organization and design a response expressing my opinion of its problematic practices. I picked American Apparel because its overly sexualized advertisements and inappropriate founder, Dov Charney, made me question the pro's and con's behind the company's marketing decisions. I decided to create my own version of a seasonal catalogue and place free copies under a blown-up spread on Boston’s busy Newbury Street (a few stores away from the American Apparel store nearby).