HELLA WACK

I designed an identity for a fake skateboard company, after a hand-lettering workshop inspired me to paint the local phrase, "hella wack" onto a canvas. I used Norcal's skate culture and old school sign paintings as design influences, since I grew up around both. I incorporated the brand's typography, patterns, and colors on 'swag' items like stickers, totes, and posters

 
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