WOKE

An eyewear brand I created in order to confront the daily social and cultural problems that individuals like myself grew up either having to confront or internalize. WOKE was concepted and produced prior to Trump’s run for office, yet a professor of mine at the time told me the brand would be “too divisive” if I was “too specific”. Regardless of where we are now, creatives should have full license to express their opinions—especially those who do not identify as white/cis/straight. The lenses, frames, and packaging were all lasercut into three functional styles so participants could directly engage with the brand’s commentary in a pop-up shop.